Taking A Loss – The Form Letter: A Valuable Way To Gather Feedback

Hi Susan,

Thank you for taking the time to chat with me Wednesday. I’m very sorry to hear that you will no longer be using our __________.

I must admit, I don’t enjoy losing, but my longevity as a Sales Professional depends on my ability to dust myself off and get back on the horse. I would be doing you and myself a disservice, if I didn’t gather as much feedback as possible, regarding your final decision to adopt __________. Thanks in advance for taking the time to read and answer the questions below.

What factors came into play in helping you make your decision i.e. did I do something (or miss doing something) that influenced this outcome?

What can I do to get invited back to the table and for the opportunity to earn back your business for the next quarter?

If there is any additional information you would like to share with me, please do so, I welcome your thoughts.

Thank you for taking the time to read this Susan, your feedback in extremely valuable. I look forward to hearing from you.

Warmest regards,
__________